1. Scalability

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An effective B2B eCommerce digital experience platform will enable your organization to grow and scale easily to meet market demand and customer needs, by opening new sales channels and continuously reaching new market segments.

By creating and testing compelling content for your targeted B2B buyers, you can deliver value and quickly respond to changes in the market. Also, by adopting extensible B2B eCommerce cloud solutions, you can revamp your existing technology and significantly improve your marketing and merchandising capabilities.
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2. Improved efficiency & productivity
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Through integration into enterprise resource planning (ERP) and other back-end business systems, eCommerce provides marked efficiencies for B2B organizations. Since customers can order online at their convenience, businesses can focus on the actual customer service functions rather than simply being order takers.
Also, automated ordering and workflows eliminate the need to reconfigure data in independent systems, thereby reducing the possibility of errors. This further improves the efficiency of shipping processes and increases order throughput.
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3. More customers

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A B2B eCommerce site with public-facing catalogue pages is a powerful tool to reach new B2B customers. Your future buyers not only prefer to shop online but will demand it. As B2B buyers head online to compare products and find the best prices, manufacturers and distributors can leverage the power of search engines to connect with them. By developing a responsive B2B eCommerce site with rich SEO-friendly content, you can locate new visitors and convert them into customers.
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4. Improved brand awareness

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A B2B eCommerce platform provides your business with an online presence, thus giving you control over your brand. This allows you to promote, grow and strengthen your brand both locally and internationally.

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Although other external B2B market channels may generate additional brand awareness benefits, your branded eCommerce website is the main marketing tool for a sustained online presence and visibility.

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Developing SEO-friendly content for your eCommerce site is a fast way to improve your site’s search engine ranking and improve the likelihood that your target audience will know who you are.
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5. Increased sales

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A B2B eCommerce site not only helps you reach new customers, it also allows you to easily implement an automated cross-sell and upsell recommendation program. With this, you can increase sales by offering relevant suggestions to customers on the site and encouraging them to purchase related items or items with more features and functionalities.

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A well-designed eCommerce platform provides the right information to your customers, thus facilitating the ordering process. Also, by providing self-service capabilities, B2B eCommerce websites allow customers to order or reorder easily based on previous purchases, including negotiated prices and personalized preferences. This not only increases sales but also improves the mean order values.
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6. Analytics capability

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B2B eCommerce provides a perfect platform for organizations to launch comprehensive analytics campaigns. Through eCommerce, organizations can easily measure and evaluate marketing campaigns, sales effectiveness, product mix, inventory turns, customer sales effectiveness and customer engagement. Google Analytics offers eCommerce tracking, but integrating analytics with your ERP as well gives you much more valuable data with actionable insights.
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7. Customer-centric experience

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Amazon.com sets the standard for providing an exceptional eCommerce experience and today’s online shopper expects an Amazon-like experience whether they are shopping for business or pleasure.

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While there are certainly differences in experiences for retail shoppers and B2B buyers, B2B organizations still need to employ intuitive design, rich content and interactive functionality in their websites in the way of product recommendations and trends based on previous searches, merchandise based on holidays or themes and easy access to past orders, account settings, profile and wishlists.
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8. Exceptional customer service

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Ecommerce provides an exceptional opportunity for B2B organizations to improve their customer service initiatives. Ecommerce sites can provide access to self-serve portals with customers’ account, order, history and tracking information. Through integration with an organization’s ERP system, a robust eCommerce site can display customer-specific products, services and pricing based on customer login credentials.
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9. Improved sales engagement

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Your physical sales team will also benefit from the launch of a comprehensive eCommerce effort. A B2B eCommerce site or portal will improve your sales teams’ visibility into customer orders, pricing and history while travelling or working remotely.

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With automated inventory management and order tracking, you can synchronize data across your eCommerce channels and provide accurate updates to your customers. This is a proven way to promote transparency, ensure faster delivery and improve customer experience.
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10. Multi-site capability

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While acknowledging that today’s shopping tendencies are mostly non-linear, it is important to provide an omnichannel experience to your customers with a B2B eCommerce platform. Usually, B2B buyers move from one device to another and across multiple platforms as they search for the products they need.

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Launching channel-specific or co-branded eCommerce sites is easy with the right B2B eCommerce platform. This capability allows you to offer co-branded websites or microsites for each of your distributors or key clients as well as allow for sites that cater to a specific international audience by presenting content in alternate languages or currencies.