27th January 2021
1. Find a development team that works alongside you and doesn't just make assumptions throughout the build.
It needs to be built around you and what your customers need/want. Definitely consider an SRS (Software requirements specification) before the build. This way everyone internally is singing from the same hymn sheet and expects the same thing. You are also able to take this to other developers and ask them for a quote.
2. Keep it simple - We can’t stress this enough.
It must be user-friendly. Regardless of who your end-users are, it is imperative that the user experience is simple and easy. When it is clunky and there is too much going on in an application then retention levels drop.
3. Launch - Show that you are investing in the future and your customers. Let everybody know.
- Social posts - (LinkedIn, Facebook, Twitter, Instagram). - Send letters to your account holders with their log-in details, along with an attention-grabbing leaflet (add in 'How to Download' and QR codes). Paper isn't dead, yet and some people appreciate the old-school approach. As long as it is clear enough then this works really well. - Calls - It gives an excuse to speak to your account holders, perhaps some that you haven't spoken to for a while. Also, a great reason to call up new businesses. After all, you are offering something for free and offering them a way of keeping updated on market information, new products, offers and promotions, and an easy way of ordering. - Incentives - Incentivise why people should use your app. For example; 'a 15% discount if you order through our app', Offer random discounts through the app, 'keep updated on new products or services', 'see your invoices and contracts', etc. After all, offering your customers an app is a way of making their lives more simple and easy.
