With 60% of the digital market app-based, for most, it’s either already live or on the roadmap for development with an app as the next obvious choice in any multichannel marketing strategies. (With easy development by using DueTrade, obviously...) Having an app on a user’s phone means that your business gets constant exposure, increasing your chance to push them down your sales funnel and gain conversion(s). But, we know that the app marketplace is growing ever more crowded. So, If the app isn’t picked up by enough people, the risk is, your investment goes to waste and the entire mobile marketing strategy is compromised. So let’s turn one of our previous articles on its head. Rather than telling you WHY your business needs an app, let's address: DOES your business really need a mobile app?

1. Do you have a target audience that embraces mobile? Before you commission the development of a mobile app, we suggest you ask yourself the following: · Has your audience adapted to mobile Internet use? · Can your desired functionality be supported on mobile devices? If the answer to both questions is yes you should be developing an app.

If you are developing or considering the development of an app, there has to be an inherent value that will push your target audience to download it and use it. Winning business apps take advantage of unique features and make a clear distinction from the features of a website. Here are some examples of DueTrade app features and functions that can give you the kind of value in an app that your audience will find attractive: · Send Offers and Promotions 24/7 · Organise Deliveries on the go · Simplify the ordering process · See Invoices, Trading and Ordering History · Website and Account Integrations · News & Market Feeds · Product Sheets · Test the demand for new products · See Pending Orders