In recent years B2B has heavily relied on eCommerce which has caused a shift in how B2B businesses buy and sell. Several trends for 2023 will help businesses excel throughout the year, and some of those can be capitalised on by introducing an app to your customers!

So, how can an app help scale your business? - Personalised customer experience: In addition to being able to create an app that matches your business’s branding by using the branding colours, logos, fonts etc. an app can also give your customers a personalised experience, which is extremely important in the eCommerce world and one that shouldn’t be ignored. A personalised customer experience refers to interactions and services that meet that customer’s specific needs and starts from the greeting your customers receive. Thanks to AI, technology can recognise regular journeys and products your customers are looking at and buying, enabling you to design offers to meet their likes and interests. Everyone likes to be recognised and that’s why a small touch of personalisation can go a long way; something as simple as greeting them by their first name when they open the app can be beneficial. According to an Accenture report, 33% of customers who ended a relationship with a business were due to a lack of personalisation. Other benefits of a personalised customer experience include building trust with customers and enhancing customer engagement.

All customers want a fast and seamless experience, as well as a service that is high quality and easy to use. Customer service is extremely important when it comes to making a business successful and an app can help you improve this. By building a customisable app, you can add any elements that you think will offer customers a high-quality service. It is vital to have a helpful, easy-to-find guide that will give them useful information and answers they may need without having to go through several people to have a question answered. If you have a 24/7 chatline, this is something you may want to integrate with your app so people have easy access to customer service. Of course, technology can go wrong and software needs to be updated. To be able to offer fast and high-quality service, it is essential you partner with the correct company to fulfil your eCommerce needs.

Providing a self-service option for buyers can enhance their experience by allowing them to find answers to their questions, submit support requests, receive special offer notifications and place orders without having to directly interact with anyone. Self-service options can speed up several processes and create smoother transactions. Self-service options for an app can include: 1. Tracking orders. 2. Placing orders. 3. Receiving special offer notifications 4. Browsing the entire B2B product catalogue. Mobile optimisation: Since the pandemic, there has been significant growth in mobile engagement, therefore optimising mobile channels and apps is important to assure your customers can make orders as efficiently as possible. Offering your customers an app is a great way to stand out from competitors, as well as provide a simple way to find everything they may need, in one place. According to McKinsey and Company, B2B mobile ordering has increased by 250% and a 30% increase in buyers who prefer to use their mobile to order, which suggests it is time to offer your customers a way to order via their mobile phones. Here at DueTrade, we can help you scale your business by offering our DueTrade app or building a customisable app for you to offer your customers. The apps we build are simple and user-friendly, ensuring that they can make transactions faster and more efficiently. We can also build from scratch, or improve, your website to enable customers to purchase your goods. For more information on what we do, please visit https://www.duetrade.co.uk/how-it-works or if you’re interested in setting up a meeting to find out how we can help you, please contact us at sales@duetrade.co.uk